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Grok's Text-to-Video Leap – xAI's "Imagine" Tool Goes Viral

Frank E. ⬩ 2025-11-14

Grok's Text-to-Video Leap – xAI's "Imagine" Tool Goes Viral
Elon Musk's xAI just dropped a bombshell: Grok's "Imagine" feature now supports text-to-video generation, with 15-second clips rolling out next week alongside vastly improved audio.

A Seismic Shift In Creative Tech

Musk teased the upgrade in a viral X post this morning, responding to a mind-bending 70s-style news broadcast created entirely via the tool — complete with a retro TV anchor announcing "GROK IMAGINE TEXT TO VIDEO" and the cheeky tagline "Elon Musk and xAI's GROK took over the simulation." The video, which Musk reposted to his 200M+ followers, has already racked up over 2.6 million views, sparking a frenzy of user experiments from surreal AI art to satirical skits.

This isn't just another filter or meme generator; it's a seismic shift in creative tech. Grok Imagine, powered by xAI's cutting-edge models, lets users type a prompt — like "a cyberpunk city chase with flying Teslas" — and watch it render into fluid, high-res video. Early testers are buzzing: one X user conjured a "Dogecoin to the moon" rally with holographic Elons, while another recreated the Starship launch in pixel-perfect detail. Musk's follow-up? "Greatly improved audio is coming along with 15 sec videos next week," hinting at full conversations, sound effects, and even voiceovers that could rival Sora or Runway. Priced access via X Premium (starting at $8/month), it's a steal compared to enterprise AI tools costing thousands.

Baked Into X

It ties directly into his grand vision: AI as the "everything app" engine. xAI, launched just 18 months ago, raised $15B in its Series E round yesterday — valuing the startup at $50B — and is now positioning Grok as the anti-Woke, truth-seeking rival to OpenAI's ChatGPT. Imagine isn't siloed; it's baked into X, letting users remix posts into videos or generate clips for Grok's "Fun Mode." Musk's timeline? "A lot more to come!" in a nod to the platform's explosive growth — 650M users, 100B daily impressions, and features like encrypted DMs and ad revenue sharing.

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